We have long been friends and fans of Joshua’s work, and our connection naturally led to a shared artistic vision. 

We first crossed paths three years ago when JOSHUA mentioned in a Vogue video interview that he loved our scent The Comics Store. A few months later, we met in Paris and decided to create a scent that encapsulated a place JOSHUA holds dear in Seoul—a place where he often goes to meditate and relax after touring and performing. That’s how The Joshua Hong Han River Walk scent was born in September 2023, released as a candle. 

But the journey doesn’t stop there. Something even more meaningful happened. In 2024, JOSHUA was named UNESCO’s first-ever Goodwill Ambassador for Youth as a member of SEVENTEEN. In October, he delivered a beautiful, wise, and generous speech at UNESCO in Paris. That same day, we met again and started dreaming of a new scent—one that would embody the essence of togetherness.