Art Gallery, Seoul
Lola James Harper × WWF
KEEP SOME ROOM FOR DREAMS
An immersive exhibition in Seoul
You enter a room, and suddenly you are surrounded by images, colors, scents, and music.
Today, in Seoul, a beautiful new adventure begins. We are incredibly happy to announce the opening of KEEP SOME ROOM FOR DREAMS, a new immersive exhibition created with our friends at WWF Art Gallery, in the heart of Seoul’s vibrant and creative Yongsan-gu district.
For ten days, four photobooks become four sensory worlds. Four colors fill the rooms. Four fragrances transform the atmosphere. And four musical universes invite visitors to slow down, explore, and dream.
FOUR PHOTOBOOKS. FOUR WORLDS.
The exhibition brings together the three photobooks we have already released, Summer Balade, Where the Sun Keeps Shining, and Watching Music, alongside an exclusive preview of HoopTime, our forthcoming photobook celebrating street basketball, which will be released in a few weeks.
Created by Lili, Noé, and Rami Mekdachi, these photobooks are collections of moments, places, encounters, and memories.
For this exhibition, twenty photographs have been selected from each photobook, printed on photographic paper, framed, and beautifully displayed throughout the gallery by the WWF Art Gallery team.
Each book has its own dedicated room, painted entirely in a distinctive color. Orange, blue, yellow, and pink become the starting points for four different atmospheres.
But the experience goes beyond photography.
Each room has its own fragrance, created to evoke the world of its photobook, and its own soundtrack, composed by Lola James Harper and played throughout the space.
You enter a room, and suddenly you are surrounded by images, colors, scents, and music.
You can wander through the photographs, listen to the songs, discover the fragrances, and take the time to browse the books themselves.
It is an invitation to experience art with all your senses.
FOUR COLORS. FOUR SCENTS. FOUR SOUNDTRACKS.
HOOPTIME / ORANGE
Our exclusive preview of HoopTime takes you into the world of basketball, where the energy of the game meets the soul of music.
The room is scented with Fun Fair, our fig tree fragrance, and filled with soul music, creating an atmosphere inspired by the rhythm, movement, and spirit of the basketball court.
SUMMER BALADE / BLUE
A road trip, a summer breeze, and the beauty of the journey.
Summer Balade brings together photographs inspired by travel, freedom, and the moments that make a summer unforgettable.
The room is scented with Promenade in Vincennes Wood, a fresh, green fragrance featuring green tea and lily flowers, accompanied by beautiful folk songs composed by Lola James Harper.
WHERE THE SUN KEEPS SHINING / YELLOW
A sunny world inspired by surf shops, summer memories, and the endless feeling of being on holiday.
The room is scented with our Surf Shop fragrance, featuring tuberose flowers and monoi, while original pop music composed and performed by Lola James Harper fills the space.
WATCHING MUSIC / PINK
A tribute to music, the places where it is created, and the emotions it leaves behind.
Watching Music celebrates our love of music through photographs and original compositions inspired by the musical universe of Lola James Harper.
The room is scented with The Smashing Pumpkins / May Street Studio, an incense fragrance with woody and spicy notes, creating a deeper, more intimate atmosphere.
WORKING WITH FRIEND / WWF GALLERY
There is a special reason why this exhibition feels so natural to us. Our partners are WWF Art Gallery, whose name stands for Working With Friend.
At Lola James Harper, friendship has always been at the heart of what we do. Our projects are born from encounters, conversations, shared passions, and the desire to create something together.
We believe that the most beautiful things often happen when people bring their different talents, ideas, and sensitivities together.
The WWF Art Gallery team has embraced our vision with extraordinary generosity and creativity, selecting and displaying the photographs, bringing the colors to life, and transforming our ideas into a beautiful, immersive experience.
This is exactly what we love about collaboration: when an encounter becomes a shared creation.
And what better place to celebrate this spirit than Seoul, a city we love, in the dynamic, artistic, and creative Seongsu district?
THE BEGINNING OF A NEW CHAPTER
KEEP SOME ROOM FOR DREAMS is more than an exhibition. It marks the beginning of a new momentum for Lola James Harper.
We want to create more artistic happenings around the world, bringing together our photographs, photobooks, music, fragrances, and colors in places where people can discover our universe in a different way.
Places where art is something to feel.
Places where we can meet, share, and keep some room for dreams.
We are proud and grateful to begin this new chapter with WWF Art Gallery, in Seoul, a city that continues to inspire us.
Thank you to the entire WWF team for your talent, your generosity, and your friendship.
And thank you to everyone who comes to discover our world we have created together.
📍 Working With Friend
162 Hannam-daero, Yongsan-gu, Seoul, South Korea
📅 October 15–24, 2026
